00 to 04 … Say it right!
First off… It’s pronounced ‘balls to four.’
Why? Just take a look! What are those round things in front of the ‘to’? Yep, they sure look like balls.
It might seem a bit bold, but to sailors, this is simply what the watch from 00:00 to 04:00 is called. It’s a unique part of life at sea, a time that can either be the best or the worst shift depending on your watch partner. There’s no middle ground. As sailors say: “All the world’s problems are solved on the 00:00 to 04:00 watch. The issue is that no one else is awake to know it”
When you’re sharing the 00:00 to 04:00 watch, conversations drift across every topic under the stars. Over time, these long, quiet hours at sea can lead to profound realizations—about the world, about life, and about yourself.
If you really want to explore your inner depths, forget the distractions of entertainment and technology. Spend night after night with someone in the pitch-black darkness of the ocean, where the only sound is the roaring silence of the waves or the thrum of the engines. This is where inspiration strikes, where you find clarity.
Founded When? ……. Why?
00 to 04 was born out of those watches. The endless conversations sparked by boredom led to creativity and, eventually, this very business. Brené Brown once said, “Boredom is your imagination calling to you,” and we aim to embody that philosophy.
At 00 to 04, we hope our watches remind you of your own moments of inspiration. Every time you check the time, let it take you back to those deep, life-altering conversations or the quiet moments of clarity you’ve experienced. We hope our timepieces become a symbol of those connections and inspire new ones every time you wear them.